Dexter
dexter's original sin
Opportunity
Reintroduce the world of Dexter to a new generation with a promotional campaign that feels fresh, nostalgic, and unexpected. The client wanted an interactive experience that could get fans hyped for the prequel series Dexter: Original Sin.
Goal
Create a full 8-bit style video game from scratch and support it with a cross-platform content campaign that tapped into the twisted charm of the Dexter universe.
Solution
In a three-month process, Saucealitos designed and built a custom 8-bit game that that set the tone for engaging both longtime fans and newcomers into young Dexter’s world. Complete with stealth mechanics, pixelated gore, and plenty of Easter eggs, the game went alongside a social rollout of cinemagraphs, stylized video edits, a Snapchat AR lens that put users inside Dexter’s iconic kill room, and custom creative for digital placements.
GAllery
