Soundcloud
Latin Electronic
Opportunity
Highlight the stories of four rising Latin artists and celebrate the underground music scene within a cinematic 60-second spot. The creative will blend gritty realism with stylish visuals and the raw energy of the music culture.
Goal
Craft a captivating and culturally authentic visual that could live across SoundCloud and Toyota’s platforms that features the artists and also Toyota’s connection to emerging creatives.
Solution
Partnering with director Keaton Green, our team at Saucealitos brought the spot to life with high-end VFX and CGI. Opening the scene entirely in 3D while matching the aesthetic of the film stock. From detailed textures to precise lighting, our team ensured the CGI felt seamless and cinematic. The final result was a rich visual that authentically amplified the artists and their world.
GAllery
